A perspective on how to gauge and sustain the UK arts sector’s full impact. People in the UK engage with the arts on a massive scale. People engage with them because of their ability to entertain, stimulate the senses, and trigger a wide range of emotional responses, from enjoyment and awe to anger and fear. It is vital to the creative industries, for example, and contributes significantly to many other sectors of the economy. This indirect impact is explored later in the report.